Salem Stone needed a physical resource for the sales team to use in the field to display the full line of offerings to their customers in a way that was both attractive and informative. I was asked to create a brand new product catalog from the ground up for this purpose.
Page Layouts
This catalog was created from scratch rather than being updated from a previous version, so I created all new page layouts and design elements for the project. To make the catalog stand out, I incorporated creatively photographed products throughout its pages.
Product Images
Many products that were to be showcased in this catalog had outdated or missing images. Part of my task was to take updated product photos to be used for both the new catalog and the company's e-commerce site.
Wheel Profile Diagrams
Rather than product images, the section on CNC diamond and polish wheels featured detailed and uniform wheel profile diagrams that I created to very precise specifications.
View Full Catalog
This catalog was a large project –coming in at 82 pages including the cover. Check out the full catalog below if you would like to see more.