In 2025, I helped Salem Fabrication Supplies launch FinishLine –a new exclusive brand of advanced cerium-impregnated polishing cup wheels engineered to deliver consistent, high-quality edge finishes in glass fabrication.
Logo Creation
I created a logo that leaned into the concept of this new product bringing customers across the "finish line" of the glass fabrication process. The logo design began simply, with the polishing wheel being styled as the wheel of race car, before evolving to include the imagery of racing strips and implied movement.
Packaging Design
I wanted the FinishLine packaging to catch the eye and stand out from competing products on the market. The final packaging is clean and polished, carrying the brand's key visual elements throughout the design.
Marketing & Advertising Assets
I created a wide variety of marketing and advertising assets to promote the new FinishLine product line –from sales sheets and web banners, to product spotlights and print ads in industry publications. Since launch, FinishLine has gained traction in the field and is slated to be a highlight of Salem's 2026 GlassBuild America trade show booth.